Screen Printing Poster Art : Ink Differences And Preparation

!: Screen Printing Poster Art : Ink Differences And Preparation

Knowing about different inks and preparation can help ease screen printing problems. Learn about various inks from a printmaking expert in this free video. Expert: Kate Van Der Riet Contact: www.katevdr.com Bio: Kate Van Der Riet is an Oakland, California based printmaker. She specializes in intaglio, lithography and screen printing. Filmmaker: Maya Sedgwick

Screen Printing Poster Art : Ink Differences And Preparation

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Color Printing on Colored Paper

!: Color Printing on Colored Paper

When you design a brochure or other marketing piece with color printing in mind, you usually don't think much about the background of the paper, right? You've probably assumed you'll be using white or an off-white color to best show your colors. When you print on white paper, you know what you're going to get. But white paper stock is not always the best choice.

White paper with some spot colors of ink has been done again and again. If you want to make your next marketing piece really stand out, consider using color printing on colored paper. What can be an okay-looking flyer or poster can really pop if you use colored paper.

To help you make the leap into using colored paper to jazz up your marketing materials, here are some considerations to think about.

CMYK inks are transparent
You can't really tell on white paper, but the inks used in the four-color printing process (the most commonly used printing process) are transparent. This means that images printed on a cream-colored paper will seem warmer because of the yellow showing through from the tint of the paper. This means if you're printing photos of people with lots of skin showing, you might want to tone down some of the yellow ink so that people don't look like they have jaundice!

And, the darker the paper, the more the color will affect the color in your images. You also need to watch for dot gain, which is the ink seeping into the paper fibers and spreading through the fibers.

So far, printing on colored paper doesn't sound so good, eh? It's worth it though, when you are finished and you have a great looking, eye-catching marketing piece. And you can get that great-looking piece by doing one of the following:

Ask your printer for samples of the inks you've chosen on the colored paper stock. This will show you how solid coverage looks on the paper. You can look for dot gain and see how well you like the color contrast between the ink and the paper.

Ask your printer for a press proof. This is more expensive than just seeing the samples of ink on paper, because you're asking the printer to actually use your files to print a small run of your item. Then you could make color adjustments in your files based on what you see in the proof.

Find a digital printer and request a few sheets be digitally printed on your choice of paper. It won't look exactly the same as when you get it printed for real, because toner will most likely be used instead of ink, but it will be pretty close. This will probably cost you between and 0 for multiple pages of your project. (You can just print all the pages with photos to make sure that those come out perfect.)

Color printing on colored paper can really catch people's attention, if you do it right. And doing it right isn't that hard - you just need to do some spot checking up front. The payoffs of adding another step at the beginning will be well worth it!

Color Printing on Colored Paper

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Taking Advantage of Color Poster Printing

One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can afford the big billboards. But when well-placed and when well-designed, color poster printing campaigns can still be competitive with a big business billboard counterpart.

How can your small business take advantage of color poster printing? What can you do to avoid wasting advertising dollars? Here are few simple tips that will make your marketing money go a lot further:

Color Posters

Please print professionally
Very, very few people have the expertise and equipment to handle color poster printing. Do not try this at home on the home office. Color poster printing has a whole range of potential problems and pitfalls. Avoid the headache and take your project to a printing firm.

Taking Advantage of Color Poster Printing

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Create poster size masterpieces of scenes from Pirates of the Caribbean with Crayola's Color Explosion. Included are 4 13.5" x 19.5" Color Explosion Sheets with scenes, 2 Color Explosion medium tip markers, 1 Color Explosion broad tip marker and 1 outline marker. Markers only work on special Color Explosion paper. For ages 6 years and older.

Pick proper paper
Color poster printing should be done either on glossy paper for indoor use or on heavyweight card stock with a matte finish for outdoor use. There are many options to choose from, but the fundamental question is, "Where will you be putting your posters?" Once you know the answer to this question, your favorite print place can help you pick the proper paper.

Lesson in layout
David Ogilvy was the founder of modern advertising layout. He blended research and art resulting in the largest advertising firm of his day: Ogilvy and Mather. What was the magical advertising layout formula?

First of all, customers first look at pictures and graphics and then captions. Use this information to your advantage when color poster printing and make sure to include an engaging color picture across your poster. Next, your customer will read headlines and subtitles. This is where you give them important information that will help your customers decide whether not to read the fine print. The last place your customer will look is at your copy. Make sure you give your customer enough information so that they can find you, but also realize that this is a poster and not a catalog. You can only include very basic information.

Wrapping it up
If you print with a professional, use proper paper, and follow the lessons that David Ogilvy taught us with advertising layout, you can be assured that your color poster printing will be effective. Done right, color poster printing can compete with even the largest business campaigns.

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