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One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can afford the big billboards. But when well-placed and when well-designed, color poster printing campaigns can still be competitive with a big business billboard counterpart.
How can your small business take advantage of color poster printing? What can you do to avoid wasting advertising dollars? Here are few simple tips that will make your marketing money go a lot further:
Please print professionally
Very, very few people have the expertise and equipment to handle color poster printing. Do not try this at home on the home office. Color poster printing has a whole range of potential problems and pitfalls. Avoid the headache and take your project to a printing firm.
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Pick proper paper
Color poster printing should be done either on glossy paper for indoor use or on heavyweight card stock with a matte finish for outdoor use. There are many options to choose from, but the fundamental question is, "Where will you be putting your posters?" Once you know the answer to this question, your favorite print place can help you pick the proper paper.
Lesson in layout
David Ogilvy was the founder of modern advertising layout. He blended research and art resulting in the largest advertising firm of his day: Ogilvy and Mather. What was the magical advertising layout formula?
First of all, customers first look at pictures and graphics and then captions. Use this information to your advantage when color poster printing and make sure to include an engaging color picture across your poster. Next, your customer will read headlines and subtitles. This is where you give them important information that will help your customers decide whether not to read the fine print. The last place your customer will look is at your copy. Make sure you give your customer enough information so that they can find you, but also realize that this is a poster and not a catalog. You can only include very basic information.
Wrapping it up
If you print with a professional, use proper paper, and follow the lessons that David Ogilvy taught us with advertising layout, you can be assured that your color poster printing will be effective. Done right, color poster printing can compete with even the largest business campaigns.
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